Hawthorn
Know your competition.
Competitive intelligence — track, analyze, and win against rivals.
Join the waitlist for early access — one email, the day Hawthorn opens.
Agent-led
An AI operator runs the workflow — not another dashboard you have to drive by hand.
Marketing-native
Purpose-built for marketing teams who need outcomes, not more tools.
Production-grade
Secure, observable infrastructure designed for real workloads — not a demo wrapped in marketing.
Hawthorn is the competitive intelligence platform. It solves the information asymmetry problem: competitors move constantly — pricing changes, product launches, marketing campaigns, new hires, press coverage — and most businesses find out too late or not at all. Sales teams walk into pitches without knowing a competitor just cut their price. Marketing ships messaging that's been rendered obsolete. Product builds features the competitor already launched six months ago.
Hawthorn fixes this by monitoring the competitive landscape continuously and putting the right intelligence in front of the right people at the right moment. It doesn't produce reports that sit unread. It produces battle cards for the sales team, alerts when something significant changes, and automatically updates the competitive picture as new signals come in.
Everything Hawthorn handles for you
A complete marketing stack — not a feature checklist stapled onto generic software.
Competitor monitoring
Tracks websites, social, pricing, job postings, and press for all defined competitors
Win/loss analysis
Analyzes patterns from won and lost deals to identify which competitor dynamics drive outcomes
Battle cards
Auto-generated competitive positioning guides — how to win against each competitor, objection handling, differentiators
Competitive alerts
Notifies relevant teams when a significant competitive event is detected (price change, product launch, campaign shift)
Market landscape
Tracks industry trends, analyst coverage, and category movements
Intelligence feed
Curated stream of competitive signals, prioritized by relevance and potential impact
An operator, not another dashboard
Hawthorn's agent monitors competitive signals continuously and doesn't wait for someone to ask. It.
Hawthorn is built so an AI agent does the work — you set the goal, it executes and reports back. No busywork, no driving the tool by hand.
- 1Crawls competitor surfaces on a defined cadence, diffs against previous versions, and surfaces material changes
- 2Pulls job postings to infer product and engineering investment direction
- 3Analyzes win/loss patterns from sales conversation data and identifies competitive patterns
- 4Generates and updates battle cards as competitive conditions change — so the sales team always has current positioning, not last quarter's
- 5Routes alerts to the right team based on the nature of the change (pricing alert to sales, feature launch to product, campaign shift to marketing)
Be first into Hawthorn
Competitive intelligence — track, analyze, and win against rivals.
One email, once — the day Hawthorn opens for early access. No noise.